Job: Digital Marketing Media Manager

Jobing Description

Description:
- Digital Marketing Media Manager (1200590)

Job Description

Digital Marketing Media Manager - 1200590

Description

He/she will have primary responsibility for coordinating day-to-day efforts between digital media agencies, external creative agencies and internal digital marketing partners across multiple lines of business to manage digital assets and campaign reporting functions with support of 3rd party agency and internal analytics teams.

The Digital Marketing Media Manager will play a vital role as part of the Digital Marketing team. Supporting the Digital Marketing Media Director he/she will be responsible for partnering with digital media agencies and coordinating internal and external resources to insure that digital media assets are developed and delivered consistent with strategic objectives and technical requirements of digital media properties and networks.

Specific responsibilities include:

- Partner with agencies in the development of media campaign strategies and plans.

- Managing development and procurement of creative assets

- Maintaining digital assets library and digital assets rights management

- Managing delivery of campaign reports with business analysis and recommendations

Qualifications

- Working knowledge of technical requirements for social, rich media and mobile campaign assets

- Excellent relationship skills with proven track record as part of matrixed organization

- Proficiency in Microsoft Office (Word, PowerPoint, Excel, Project)

- Excellent written and verbal communications skills

- Experience leveraging the following digital marketing tactics:

- Website Development / User Centered Design

- Online Advertising (rich media, display and paid search)

- Mobile Marketing (sms text, mobile apps, etc.)

- Ability to manage multiple projects / priorities simultaneously

- Familiarity with digital marketing best practices

- 5 +/- years in digital marketing managing development of digital marketing programs including:

- BS/BA in Marketing, Business or Communications

WHY JOIN THE HARTFORD?
The Hartford Financial Services Group Inc. (NYSE: HIG) is a leading provider of insurance and wealth management services for millions of consumers and businesses worldwide. The Hartford is consistently recognized for its superior service, its sustainability efforts and as one of the world's most ethical companies. In 2010, The Hartford reported revenues of $22.4 billion. More information on the company and its financial performance is available at www.thehartford.com.

With a unique focus on customers needs, The Hartford is known as a trusted partner that enables its customers to protect what they have today, plan for what they need tomorrow and have the confidence to achieve what's ahead. The company is well positioned to move forward and have what it need to succeed: good momentum in our businesses; a strengthened capital base; an iconic brand; and a strategy to deliver shareholder value through sustainable, profitable growth.

The Hartford s biggest competitive advantage is our employees. We hire a broad range of talented teammates from diverse backgrounds and cultures. We look for teammates who share our core values and bring passion to their jobs. Our values are projected in the way we interact with customers and among our teams.

WHAT IS THE COMPENSATION OPPORTUNITY?

At The Hartford, our compensation philosophy is simple: we pay competitive base salaries and reward performance. In addition, you will be eligible to participate in our comprehensive benefits program including Medical, Dental, Life and Disability Insurance, a 401K Plan, an Employee Stock Purchase Plan and more.

WHAT ELSE CAN YOU TELL ME?

The Hartford is an Equal Employment Opportunity and Affirmative Action Employer.

The Hartford maintains a drug-free workplace.

Committed to Building Inclusion and Leveraging Diversity

** NO AGENCIES PLEASE **

Job Function
: eBusiness Marketing

Primary Location
: United States-Massachusetts-Boston

Other Locations
: United States-Connecticut-Simsbury

Schedule
: Full-time

Job Level
: Individual Contributor

Education Level
: Bachelor's Degree ( 16 years)

Job Type
: Standard

Shift
: Day Job

Employee Status
: Regular

Overtime Status
: Exempt

Travel
: No

Job Posting
: Jan 25, 2012, 2:42:35 PM