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Marketing Analyst -- Boston Area
We arelooking for a candidate to join our Strategic Analytics group. This positionwill work with our internal client teams to both analyze and visualize structuredand unstructured data. The successfulcandidate will possess a keen analytic mind as well as a flair for visualdesign.
Thisposition will assist in the analyses of large-scale client databases, includingcustomer profiling, segmentation studies, post-program measurement, and otherad-hoc projects. Candidates should havesolid experience evaluating large amounts of consumer data and culling out keyinsights to support data-driven marketing opportunities, along with abackground in fundamental statistical concepts.
The candidate will also play a key role in creatingvisually stunning and effective data visualizations and dashboards. Theyshould be skilled at converting raw data into an interactive image or design thattells a compelling story and aids business decision-making.
Assist in the design, day-to-day management anddelivery of client analyses and data visualizations
Collaborate &communicate effectively with client and internalteams to identify analytic objectives and approach
Document business and functional requirements fordashboards
Develop analytic plans (including sampling plans andprogramming specs)
Extract data from client systems and write programmingcode required to clean, transform, analyze and visualize the resulting datasets
- QC programming output
Ensure that client deliverables are produced on timeand error-free
Stay up to date with the data visualizationmarketplace and new product developments and features
Participate in product training and client demos asneeded
Utilize speech and text mining tools to uncoveractionable customer insights
2 years of experience in marketing analysis, databasemarketing, or business intelligence roles, ideally across marketing, CX and VoCbusiness functions
Demonstrated ability to develop and interpret analyticoutput
Proven ability to create data visualizations that arewell designed and tell a compelling visual story
- Strong attention to detail
- Strong verbal and written communication skills
Comfortable working in a team-oriented, deadlinedriven environment
Self-starter, self-educating and self-motivated withan insatiable curiosity
Manage personal tasks & workload with ability toprioritize and multitask
Knowledge of basic statistical concepts; a working knowledgeof multivariate statistics (i.e., regression, cluster analysis, CHAID, etc.)would be helpful.
Deep experience using data extraction and analysistools, such as SQL, Python, or R and data visualization tools such as Tableauor Power BI is required.
Working knowledge of unstructured data analysis toolsis a plus
Business, economics, or quantitative methodsbackground preferable. Graduate degreeis a plus.